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Landing Page Design

Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. We optimise these landing pages to make them search engine friendly and effective.

Building better landing pages sounds easy enough, but it takes skill and experience. Pushpa Infotech, are specialists in landing page design & development. We have helped many online businesses increase sales and improve campaign performance through the use of custom landing pages that work!

Whether it's a:

  • Landing page as a part of your website
  • A microsite focusing on a particular product or service
  • Or, stand-alone affiliate landing pages for lead generation

PPC landing pages, squeeze pages or lead generation pages, we have built landing pages for many different business segments including real estate, auto, health, insurance, affiliates and many more...
We all try to retain our website visitors coming through the landing pages from various advertising campaigns. Some effectively while others with little or no success.

 

What a Landing Page should be:

 

The best use of a landing page is not what it is, but what it can do. Your landing pages should provide a customized sales pitch for the visitor. The best way to do this is to consider where the person has come from, and who they are. By providing a good match, your chances of engaging the visitor go up, as should your conversion rate.
Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
Give the same visitors exactly what they were looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them before they read your entire message.

 

When to use a Landing Page:

 

You should create targeted landing pages anytime you can control where people will be coming from, and your goal is a specific transaction such as sales, registrations, sign-ups, etc. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click.


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